Hi, I’m Apoorva and Hmmph is my work. After years writing behind the curtain for tech, SaaS AI, fintech, and insurance brands, this is all of it in one place, under my own name: honest takes on the things I know, and the everyday life that keeps me human.
I’ve spent a generous few years writing about almost anything for brands, for outsourcing companies, for insurance, tech, and SaaS companies. But it was always behind the curtain. I wanted more. That’s where Hmmph comes in: my work, unfiltered, unbiased, honest takes with no curtain in the way.
Working alongside real experts and some genuinely brilliant industry people, I’ve picked up a thing or two enough to become an unapologetic jack of all trades. And you know the saying:
A jack of all trades is a master of none, but oftentimes better than a master of one.
People forget that last part. I don’t. That’s exactly who I am, and who I’m getting better at being.
So this blog is me, in all my sections. Some days you’ll find me writing about my own life, my thoughts, my lifestyle, my daily critiques of… well, everything. Other days you’ll catch the other me, curled up with some new piece of tech, happily digging through the box of knowledge I keep collecting. All of it, in one place, at Hmmph.